In 2014, 45 immigrants lived in Gloucester County. By 2024, there were 563.

That shift tells us something the whole region needs to hear. Atlantic Canada's growth over the past decade was built on immigration, and pulling back now puts the next ten years at risk.

This year, the New Brunswick Business Council commissioned a report to test that idea against the evidence. We asked a simple question. What does Atlantic Canada look like in 2035 if immigration keeps growing, and what does it look like if it doesn't? We did not want a report that confirmed what we already believed. We wanted numbers that hold up.

They do.

Our workforce growth came from newcomer

A common worry is that newcomers take jobs that would otherwise go to our own young people. The numbers tell a different story. Plainly, there is simply not enough of them to replace everyone retiring.

Over the past twenty years, the number of Canadian-born workers in Atlantic Canada fell by about 34,000. Plenty of young people joined the workforce.

Newcomers filled the gap. During the same period, immigrants and temporary workers in our labour force grew from roughly 49,000 to more than 264,000. Every net new worker in the region was born somewhere else. Without them, our workforce would be smaller today than it was in 2006.

The economy felt the difference. Between 2008 and 2018, when workforce growth nearly stalled, real GDP grew just 0.5 percent a year. Once immigration picked up, and setting the pandemic aside, growth returned to about 2.4 percent.

Two paths to 2035

The report models two futures or the region.

With sustained immigration, Atlantic Canada grows 2.5 percent a year and adds roughly 175,000 workers by 2035. If immigration falls back to pre-2018 levels, growth drops to 0.5 percent and the labour force shrinks by about 94,000.

Over a decade, that is the difference between 31 percent cumulative growth and 6 percent.

That gap shows up in more than economic reports. It shows up in the provincial budget. A growing population means more people working, earning and paying taxes, and that revenue funds the hospitals, schools and roads New Brunswickers rely on. A shrinking workforce means stretching the same services over a smaller base or leaning harder on federal transfers. New Brunswick is better served by growing toward self-sufficiency.

Smaller communities feel it first

In 2014, 34 of Atlantic Canada's 46 census divisions were losing population. By 2024, only four were, and immigration was the main reason. In 2025, as admissions fell, that number climbed back to 14 out of 46.

The reversal is already under way. Restigouche County saw immigration drop 44 percent in a single year.

A community that ages out does not disappear overnight. Businesses shrink or close. Schools consolidate. Clinics get harder to reach. Families move closer to the larger centres, and the next round of closures follows.

Gloucester County avoided that path. Other counties are now heading back toward it.

Growth needs people and a plan

Immigration alone will not solve this. Growth only works if housing and services keep pace, and that demands attention from governments and employers alike. Workers alone also do not build export industries. We need investment, productivity and people moving together.

Some worry that newcomers pull down prosperity. The evidence points the other way. Across U.S. states and Canadian provinces, the places with more immigrants tend to be richer per person, not poorer.

None of this changes the direction we are heading. Permanent resident admissions fell 19 percent across Canada in 2025. In New Brunswick, they fell 29 percent. Those decisions will shape our workforce, our tax base and our communities for years.

The reality of the region

Atlantic Canada is older than the rest of the country. It has real opportunities in energy, mining, agriculture and manufacturing. What it lacks is enough people to seize them.

Any national approach to immigration has to account for that reality.

Ten years from now, we want to be writing about the prosperity of the region and our communities, not its decline.